BRC Leadership Team

Ryan Sy Bull Run consultant

Ryan Dominic Araneta Sy

CEO | BRC Global

Ryan has over 14 years experience in top management specializing in corporate strategy. He founded Bull Run Consulting Co. on the year 2016 in the Philippines as a finance and accounting firm. It now has several practice areas including information technology consulting. He is currently based in Guangzhou, China. He's been advising companies in the fields of logistics, digital marketing, e-commerce, food & beverage, cosmetics, retail, software development, digital payments, and online finance.

He was Chief Operating Officer of MergeCommit Inc., a blockchain software development and IT consulting company. Prior to that, he managed marketing strategy, finance, and investor relations at Token Alliance Labs, Ltd. (HK), and Dermal International (Shanghai). He was also General Manager for China Commercial Operations of Global Tree Functional Foods Ltd., manufacturer and distributor of Oomph!, a California-inspired plant-based snack bar.

Before moving to China, he handled the venture capital portfolio of Y Investments Phils.. The VC firm has investments in industries such as hotel and restaurants, Fintech (financial technology), healthcare, and loyalty and rewards programs. 

He has an extensive background in private equity, venture capital, M&A’s, Forex and commodities trading, financial advisory, and investments. He is a graduate of De La Salle University – Manila, with a Bachelor’s degree in Business Management, major in Entrepreneurship. 

Edison Tsai Bull Run Consulting

Edison Tsai

Finance & Technology Consultant | BRC South East Asia

Edison has a vast Information Management consulting experience handling major government agencies in the Philippines, such as projects for the Department of Trade and Industry, and the Securities and Exchange Commission. 

He focuses on investments in Financial technology (Fintech), SAAS, and Cloud Technologies. He is currently the Executive Director of Seedin Technology, Philippines, one of Asia’s largest debt-based, crowd-funding finance platform. He is also a Director of Fintech Philippines Association. 

Edison is a graduate of De La Salle University - Manila, Master of Science in Information Technology.


Danilo G Belarmino

Finance and Accounting Consultant | BRC Philippines

Danny is a finance and accounting expert with over 30 years of experience. He started his career as an auditor in SGV & Co. which is now the most prominent accounting and tax advisory firm in the Philippines. He later worked in the real estate and property development industries. 

He served as Senior Internal Auditor of Asiakonstrukt (Asian Construction and Development Corp.) - a multi-awarded contractor rated AAA by the Philippine Contractors Accreditation Board. He also served as Internal Auditor of Qurraya Power Plant Phase II in Saudi Arabia.  

Danny is a certified financial consultant (CFC) and an expert in accounting, audit, financial due diligence, business incorporation, and taxation. He is a holder of a CPA license; and is a BOA (Board of Accountancy) accredited CPA.


Leon Du

Digital and IT Consultant | BRC China

Leon is the founder and CEO of Beansmile, a Guangzhou-based IT consultancy founded in 2011.  Leon has served clients like TripAdvisor, CK, and Deluxe, and helped them build web and mobile solutions on CMS, branding and e-commerce. 

Leon is also an expert in WeChat development platforms. His team won 2 championships in 6 categories in WeChat Developer Challenge Berlin 2019.

Leon is also an active member in local tech community, he is the organizer of TechParty PRD, and founding member of Guangzhou Ruby User Group GZ Ruby.

Jojy Azurin

Jojy Azurin

Ventures & Startups Consultant | BRC Philippines

Jojy is currently co-founder of a number of startups. He is also co-director for Manila Chapter of Founder Institute, the world's largest startup incubator. He was recently the Regional Director for Continental Asia at, the world's largest online outsourcing marketplace.

He completed a degree in Mechanical Engineering as a full scholar at the University of the Philippines, and took up units in M.A. Economics at the University of Asia and the Pacific.

Accepted into PhD in Engineering-Economics Systems program at Stanford University, he switched careers and focused on the IT business where he made great waves, co-founding several pioneering tech companies in the fields of BPO, IT outsourcing, online content publishing and eCommerce.

He founded or headed a number of IT companies such as Open Systems Philippines Corporation, Data Matrix, Inc. and Nex Consulting, Inc. He was a co-founder of one of the earliest BPO companies in the Philippines.

He founded and created it into one of the world's top online executive book summary services with over 300,000 reader base. He eventually sold the company in 2010 to EBSCO Publishing, one of the world's leading provider of business content.

He seeded a number of start-ups. He co-founded and secured funding for other start-ups. He also got a chance to mentor entrepreneurs to start their own companies. Seeking other entrepreneurs to joint-venture with.

He speaks at several workshops and conferences. As a seasoned entrepreneur, Jojy is sought-after by leading tech advocate groups like Founder Institute, Lean Startup, Startup Weekend, Angel Hack, Echelon, Startup Grind, and Social Innovation Camp, among others for his industry expertise. He also teaches eCommerce and digital marketing.  

Mehdi Gheisari

Mehdi Gheisari, Ph.D

IT Research and Development Consultant | BRC Middle East

Mehdi is a Ph.D. of computer science from Guangzhou University, China. 

His research is about privacy-preserving techniques on the Internet of Things (IoT). Prior to that, he was with the Islamic Azad University where he was serving in the capacity of lecturer in the department of computer science. There, he worked on Wireless Sensor Networks. 

Furthermore, he has published several papers in several domains with his colleagues in highly ranked journals and several ranked conferences.  

He also served in academic works such as reviewing papers from several well-known venues such as IEEE communication magazine, TPC of several conferences and so on. 

See profile.